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New York, NY

firm role:

Concept Design Site B


178,000 SF


CetraRuddy developed two concepts for a 178,000 SF, 17-story, commercial building located in Greenwich Village. The design of the urban environment evolves beyond utilitarian concerns to create an office environment that addresses mental and physical well-being and employs environmentally responsive design solutions. This results in a long south facade exposure, allowing an abundance of natural light to flow into the working environment. Site A bridges the aesthetics of the past, with the performance of the future.

The expression of the façade is rooted in the context of the neighborhood. The design references the classic bay of articulated pilasters engaged with decorative lintels and adds contemporary solar controls, reflecting the importance of sustainable solutions. The shifts in the façade pattern through opacity, geometry and proportion, reflect a response to solar gain throughout the day.

The highly flexible floorplans will accommodate a range of working styles, supporting fluidity and opportunities for individual thinking and co-working. At the retail base, a glass articulation opens up to the street level, engaging with pedestrian activity and balancing the proportion of the building.

photo credits:

CetraRuddy Architecture

Greenwich Village Site B